creative challenge

Create a hotel where guests mingle freely with locals, and with other guests — where experience is shared, friendships are born, business contacts are established, and real human connections are made, all under the hotel’s roof. The winning hotel will be a place where people come together unpredictably, unexpectedly, serendipitously. Location is limited to downtown New York City, south of 23rd street. This means an urban setting, with street frontage, and a hotel surrounded by buildings of a roughly similar size.

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DELIVERABLES

Visual Concepts

RESPONSIBILITIES

Concept I Branding I Photography I Design