Attract more visitors to Bridgeport’s newest arts, entertainment, dining
and event offerings by building greater awareness of Bridgeport’s revitalization success stories.
Using the expertise of the bank’s
graphic design department, develop fresh, new marketing strategies and channels for an awareness campaign targeting visitors, bank employees and
the community at large. The
transformation is grounded
in the abbreviated, hipper designation: “b•port.”
A brand identity is envisioned
that honors Bridgeport’s colorful
and innovative industrial past while
celebrating the city’s renaissance
and recent achievements. Incorporate historic imagery of Bridgeport against vibrant splashes of color that convey energy and optimism about the future.
Visually engaging images incorporating
the new brand
were created for the city and the bank to promote businesses and attractions. These resources
increased bookings of dinners, private parties and events for restaurants, as well as attendance at the theater, shops and galleries. Visitors and locals referenced the new info guide and walking map. Bank employees took advantage
of the Employee Discounts
program which offered incentives
to patronize participating businesses and venues.
A guide to highlight downtown Bridgeport’s ever-growing multitude of dining destinations, attractions,
and shops reminds visitors, employees and local residents they can visit galleries, catch a show, or watch
a sports event right in downtown “b•port.” Collaboration on this guide demonstrates the continued role
of People’s United Bank as a vital community partner in Bridgeport for more than 170+ years.
Promote local opportunities within downtown.
Map that lived inside guide served as a quick reference for the city's hot spots being revitalized.
Inspired by the smokestack and electric company along Bridgeport's harbor.
Photographed United Illuminating’s striped smokestack in Bridgeport’s industrial harbor. Converted color digital
image to black & white, then utilized a Photoshop filter for a rubber stamp appearance. Scanned a city map
converting the image into a transparency to serve as the background. Once map and image were combined
made multiple black & white copies on thick card stock, experimenting with random paint strokes and splashes
of vibrant colors.
Selected Font: Typeka
Provide free design services, including photography, layout and color printing, to produce promotional flyers
for local restaurants, shops and other businesses to advertise weekly events, lunch offerings and discounts. Identified and secured prominent “Flyer Central” locations within corporate headquarters to consistently
display professional-quality flyers targeted to bank employees. Designed a permanent display structure
with interchangeable magnetic sections. Collaborated with Real Estate Services to produce displays and
install in elevator lobbies on all floors, outside the coffee bar and cafeteria entrances. Developed a process
for flyer submissions and postings; named it Flyer Central — the employees’ go-to guide for current local
events and offerings.