AQUA SEA BAR + LOUNGE

AQUA SEA BAR
+ LOUNGE

A trendy Santa Monica concept restaurant specializing in contemporary fish-centric cuisine.


Objective

To brand a seafood dining
establishment with an elegant,
seaside ambiance reflecting
the fluid nature of water.

Solution

Design a setting with natural
water colors and tones flowing
consistently through the space.
Integrate simple, nautical elements
to visually capture a calm,
uncluttered aquatic environment.
Sea glass-inspired lighting fixtures,
timeless shell portraits, the echoing
sound of ocean waves in the lounge will complement an elegant menu and sweep guests away.

Concept

The restaurant name “Aqua”
evokes a brand inspired by
the fluidity of water and the
translucent hues of coastal light
blues and greens mirroring nature.
It says this dining destination honors the simple, timeless
nature of the sea.

Outcome

Highlighting natural, water-inspired
features and attributes, the Aqua
brand attracts clientele who value
a contemporary dining experience
that seamlessly integrates setting
and menu.

INTERIOR DESIGN

Contemporary design, open floor plan, clean lines, recessed lighting, sea-inspired photography.

INSPIRATION

Sea charts, exotic fish, natural fan coral, seashell collections and sea glass.

TYPOGRAPHY

Final Font Selection: Baskerville Regular.

LOGO DESIGN

Inspired by the fluid curvature of the moving waves.

MENU DESIGN

Translucent clipboard menu utilizes typography as a design element paired with a laser printed menu.

INSPIRING DISHES

Savory cuisine prepared in a contemporary fashion.

LIGHTING INSPIRATION

Sea-inspired chandeliers incorporating glass and natural shells as the main design element.

SEATING CAPACITY CHART

Based on a floor plan, layout tables and booths to accommodate proper seating in dining areas.

BUSINESS CARDS

Photographed and silhouetted an array of shells: sea urchin, chocolate clam, abalone and cassis cornuta incorporating each into a series of business card designs. Stock: Mohawk Superfine premium card stock
with matte laminate. Fonts: Baskerville Regular and Myriad Pro Regular.

RESPONSIVE WEBSITE

Responsive website design accessed via mobile devices such as smart phones, tablets and desktops.

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